On-Page SEO (Site İçi SEO) ve Off-Page SEO (Site Dışı SEO)
Web siteleri için yapılan SEO işlemleri 2 ana grupta toplanmıştır. Bunlar On-Page SEO yani sayfa içi veya site içi SEO, Off-Page SEO yani site dışı SEO'dur. On-Page SEO (Site İçi SEO) işlemleri arama motoru botları ve ziyaretçiler için yapılırken, Off-Page SEO (Site dışı SEO) işlemleri ise marka bilinirliği, domain otoritesi ve ziyaretçi güveninin artması için yapılmaktadır. Şimdi birlikte site içi ve site dışı SEO işlemlerine hızlıca bir göz atalım.
On Page SeoSite İçi SEO Nedir
On Page Seo (Site İçi SEO) bir web sitesi içindeki birden fazla bileşeni optimize etmek anlamına gelen işlemlerin tümüne verilen isimdir. On-Page SEO, site sayfalarının Google gibi arama motoru organik sonuçlarında üst sıralara çıkabilmesi için gerekli ayarlamaların yapılması, ilgili anahtar kelimelerde daha fazla ziyaretçinin web sitesine çekile bilmesidir.
Site içi SEO'da arama motorlarının web sitenizi anlamasını sağlamanız gerekmektedir. Web sitesi sizin yönetiminiz de olduğundan dolayı yaptığınız işlemlerin tümünü doğru şekilde yapmak önemlidir. Bu işlemler sitenin içeriğinden, teknik analizine ve tasarımına kadar tamamen web sitesine yönelik işlemlerdir. On-Page SEO arama motorlarının web sitenizi daha iyi anlamasına ve kullanıcılarınızın web sitenizde daha fazla zaman geçirmesine kadar bir çok faktörü etkilemektedir. On-Page SEO işlemlerini yaparken aşağıdaki konu başlıkları ele alınmalıdır.
- Anahtar Kelimeler
- Meta Etiketler
- Başlıklar
</li> <li>URL Yapısı</li> <li><a href="https://www.seolog.com.tr/kirik-linkler/" alt="Kırık Link" target="_blank">Kırık Link</a> Kontrolü</li> <li>Görsellerin Optimizasyonu</li> <li>İçeriklerin Analizi</li> <li>Web Sitesi Kod Yapısı</li> <li>Web Sitesinin Hızı</li> <li>Web Sitesinin Görünürlüğü (Cihaz Uyumluluğu)</li> </ul> <p><strong>On-Page SEO'da 3 önemli faktör bulunmaktadır. </strong></p> <ul> <li>Sitenin arka planı yani kaynak kodları</li> <li>Sitenin görünen ara yüzü</li> <li>sitenin hızı</li> </ul> <p>Sitenin kaynak kodları arama motoru botları için önemlidir. Çünkü botlar kaynak kodları okuyarak işlemlerini gerçekleştirir. Arama motorlarının siteniz hakkında bilgi edinebileceği bir çok konu kaynak kodlar ile gerçekleştirilir.</p> <p>Sitenin ara yüzü ise kullanıcılar yani ziyaretçileriniz için önemlidir. Kullanımı, renklerin uyumu ve erişilebilirliğin kolay olması kullanıcılar tarafından öncelikli tercih sebebidir. Site ara yüzünün kullanıcı dostu olmaması bir çok ziyaretçinin kaçmasına sebep olacaktır.</p> <p>On-Page SEO'da bir diğer önemli unsur ise sitenin hızıdır. (Site Hızlandırma) Çünkü günümüzde ziyaretçilerin beklemeye tahammülü yok. Bunu çok iyi bilen Google site yöneticilerine her fırsatta site hızları konusunda gerekli uyarıları yapmaktadır.</p> <p> [/su_note]<a href="/site-ici-seo/" target="_blank" rel="noopener noreferrer">Site İçi SEO</a> Nedir? Nasıl Yapılır? En Kapsamlı Site İçi SEO çalışması sayfamda derinlemesine çok daha detaylı bilgi bulabilirsiniz.[/su_note]</p> <h3 id="off-page-seo-site-dışı-seo" class="joli-heading jtoc-heading"><strong>Off-Page SEO</strong><strong>site dışı seo</strong></h3> <p><strong>Off-Page SEO</strong> (Site Dışı SEO), web sitesinin bilinirliğini dolayısıyla itibarını arttırmak amacıyla farklı web sitelerinden geri bağlantılar (<a href="https://www.seolog.com.tr/backlink/" alt="backlink" target="_blank">backlink</a>) almak için yapılan işlemlerin tümüdür. Kaliteli backlinkler web sitelerinin sıralamalarda yükselmesi için oldukça etkilidir. Burada dikkat edilmesi gereken en önemli konu işlemlerin olabildiğince organik olması gerekliliğidir. Organik olmayan işlemler faydadan çok zarar verir. Hatta bilinçsiz ve yanlış yapılan Off-Page SEO (Site Dışı SEO) çalışmaları yüzünden bir çok web sitesi Google tarafından farklı cezalara çarptırılmıştır. Bazı durumlarda bu cezalar arama sonuçlarından çıkarılmaya kadar gidebilir. Off-Page SEO (Site Dışı SEO) çalışmaları genelde aşağıdaki işlemleri kapsamaktadır.</p> <ul> <li>Farklı Sitelerden Link Alışverişi</li> <li><a href="https://www.seolog.com.tr/seo-blog/" alt="Blog" target="_blank">Blog</a> Sayfalarından Link Alma</li> <li>Sosyal Medya Çalışmaları</li> <li>Farklı İş Birliği Çalışmaları</li> <li>EN ÖNEMLİSİ; Değerli İçerikler Oluşturularak Web Sitesine Link Alma<br> (Örnek Sizin kendi web sitenizden <a href="https://www.seolog.com.tr/" alt="SEOLOG" target="_blank">SEOLOG</a> web sitesine link vermeniz gibi.)</li> <li>Kaliteli ve Ücretsiz Backlink Alma Çalışmaları</li> </ul> <p>Sayfa içi ve sayfa dışı SEO konusunda kabaca olsada fikir sahibi olabildiğinizi umuyorum.</p> </div> </div> <div class="elementor-element elementor-element-7a704d8 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation" data-id="7a704d8" data-element_type="widget" data-widget_type="post-navigation.default"> <div class="elementor-widget-container"> <div class="elementor-post-navigation"> <div class="elementor-post-navigation__prev elementor-post-navigation__link"> <a href="https://www.seolog.com.tr/serp-nedir/" rel="prev"><span class="post-navigation__arrow-wrapper post-navigation__arrow-prev"><i class="fa fa-angle-left" aria-hidden="true"></i><span class="elementor-screen-only">Prev</span></span><span class="elementor-post-navigation__link__prev"><span class="post-navigation__prev--title">SERP Nedir?</span></span></a> </div> <div class="elementor-post-navigation__separator-wrapper"> <div class="elementor-post-navigation__separator"></div> </div> <div class="elementor-post-navigation__next elementor-post-navigation__link"> <a href="https://www.seolog.com.tr/seo-ve-sem/" rel="next"><span class="elementor-post-navigation__link__next"><span class="post-navigation__next--title">SEO ve SEM</span></span><span class="post-navigation__arrow-wrapper post-navigation__arrow-next"><i class="fa fa-angle-right" aria-hidden="true"></i><span class="elementor-screen-only">Next</span></span></a> </div> </div> </div> </div> <div class="elementor-element elementor-element-2d75d3d elementor-widget elementor-widget-post-info" data-id="2d75d3d" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-44f457d elementor-inline-item" itemprop="about"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-tags"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__terms-list"> <a href="https://www.seolog.com.tr/tag/nedir/" class="elementor-post-info__terms-list-item">Nedir</a> <a href="https://www.seolog.com.tr/tag/seo-ipuclari/" class="elementor-post-info__terms-list-item">SEO İpuçları</a> </span> </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-d6241f5 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box" data-id="d6241f5" data-element_type="widget" data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <a href="https://www.linkedin.com/in/ekaratas/" target="_blank" class="elementor-author-box__avatar"> <img alt="Ekrem Karataş" loading="lazy" data-src="https://www.seolog.com.tr/wp-content/uploads/2023/04/Ekrem-Karatas-300x200.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.seolog.com.tr/wp-content/uploads/2023/04/Ekrem-Karatas-300x200.jpg" alt="Ekrem Karataş" loading="lazy"></noscript> </a> <div class="elementor-author-box__text"> <a href="https://www.linkedin.com/in/ekaratas/" target="_blank"> <div class="elementor-author-box__name"> Ekrem Karataş </div> </a> <div class="elementor-author-box__bio"> <p>Merhaba, ben Ekrem Karataş. 1980 yılında güzel şehrimiz Kahramanmaraş'ta doğdum ve bugün iki harika çocuğun gururlu babasıyım. İş hayatıma 1999 yılında, firmalara web tasarımı yaparak başladım. O zamanlar internet ve dijital teknolojiler yeni yeni popülerleşiyordu ve ben de bu yenilikçi dünyanın bir parçası olmak istedim.</p> <p>Zamanla, web tasarımı yeteneklerimi genişleterek yazılım ve web programlama konularında uzmanlaştım. Bu süreçte, birçok farklı sektörde çalışma fırsatı buldum. E-ticaret sektörü bu alanlardan biriydi ve burada çok değerli tecrübeler edindim. Bu tecrübeler, benim dijital dünyayı daha iyi anlamamı ve sektörün ihtiyaçlarını daha iyi görmemi sağladı.</p> <p>10 yıldan fazla bir süredir SEO ve dijital pazarlama konularında kurumsal müşterilerimize hizmet veriyoruz. Bu alanda edindiğim bilgi ve tecrübeler, hem benim hem de çalıştığımız markaların büyümesine yardımcı oldu. Dijital pazarlamanın gücünü ve önemini ilk elden deneyimleyerek, sektördeki gelişmeleri yakından takip etmeye ve müşterilerimize en iyi hizmeti sunmaya devam ediyoruz.</p> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-ad2c8fa elementor-widget elementor-widget-post-comments" data-id="ad2c8fa" data-element_type="widget" data-widget_type="post-comments.theme_comments"> <div class="elementor-widget-container"> <section id="comments" class="comments-area"> <div id="respond" class="comment-respond"> <h2 id="reply-title" class="comment-reply-title">Bir cevap yazın <small><a rel="nofollow" id="cancel-comment-reply-link" href="/site-ici-seo-ve-site-disi-seo/#respond" style="display:none;">Cevabı iptal et</a></small></h2><form action="https://www.seolog.com.tr/wp-comments-post.php" method="post" id="commentform" class="comment-form" novalidate><p class="comment-notes"><span id="email-notes">E-posta hesabınız yayımlanmayacak.</span> <span 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class="elementor-post__badge">SEO Rehberi</div> <div class="elementor-post__text"> <p class="elementor-post__title"> <a href="https://www.seolog.com.tr/yorumlar/"> Yorumların SEO'ya Etkisi </a> </p> </div> </div> </article> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e2e538" data-id="7e2e538" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-43b7e62 elementor-absolute elementor-widget elementor-widget-html" data-id="43b7e62" data-element_type="widget" data-settings='{"sticky":"top","sticky_on":["desktop"],"sticky_parent":"yes","_position":"absolute","sticky_offset":0,"sticky_effects_offset":0}' data-widget_type="html.default"> <div class="elementor-widget-container"> <style> .wpj-jtoc.--jtoc-theme-basic-light.--jtoc-has-custom-styles { --jtoc-hierarchy-offset: 12px; --jtoc-width: 100%; --jtoc-toc-box-shadow: 0 0 16px rgba(163,163,163,0.59); --jtoc-max-width: 100%; } </style> <div id="wpj-jtoc" class="wpj-jtoc wpj-jtoc--main --jtoc-theme-basic-light --jtoc-headings-overflow-hidden-ellipsis --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-right --jtoc-toggle-1 --jtoc-header-as-toggle --jtoc-headings-full-row-clickable --jtoc-has-custom-styles --jtoc-is-unfolded"> <div class="wpj-jtoc--toc "> <div class="wpj-jtoc--header"> <div class="wpj-jtoc--header-main"> <div class="wpj-jtoc--title"> <span class="wpj-jtoc--title-label">İçindekiler</span> </div> <div class="wpj-jtoc--toggle-wrap"> <div class="wpj-jtoc--toggle-box"> <div class="wpj-jtoc--toggle"></div> </div> </div> </div> </div> <div class="wpj-jtoc--body"> <nav class="wpj-jtoc--nav"> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h2"> <div class="wpj-jtoc--item-content" data-depth="2"> <a href="#on-page-seo-site-i%CC%87%C3%A7i-seo-ve-off-page-seo-site-d%C4%B1%C5%9F%C4%B1-seo" title="On-Page SEO (Site İçi SEO) ve Off-Page SEO (Site Dışı SEO)" data-numeration="1">On-Page SEO (Site İçi SEO) ve Off-Page SEO (Site Dışı SEO)</a> </div> <ol class="wpj-jtoc--items"><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#on-page-seo-site-i%CC%87%C3%A7i-seo-nedir" title="On-Page SEO (Site İçi SEO) Nedir ?" data-numeration="1.1">On-Page SEO (Site İçi SEO) Nedir ?</a> </div> </li><li class="wpj-jtoc--item --jtoc-h3"> <div class="wpj-jtoc--item-content" data-depth="3"> <a href="#off-page-seo-site-d%C4%B1%C5%9F%C4%B1-seo" title="Off-Page SEO (Site Dışı SEO)" data-numeration="1.2">Off-Page SEO (Site Dışı SEO)</a> </div> </li></ol></li></ol> </nav> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </main> <div data-elementor-type="footer" data-elementor-id="20929" class="elementor elementor-20929 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-cca5c4b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cca5c4b" data-element_type="section" data-settings='{"background_background":"classic"}'> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e3b1687" data-id="e3b1687" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fa0eb7a elementor-widget elementor-widget-heading" data-id="fa0eb7a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">SEO Ajansı mı Arıyorsunuz?</p> </div> </div> <div class="elementor-element elementor-element-a41069c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="a41069c" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-mobile-alt"></i> </span> <span class="elementor-icon-list-text">+90 542 345 1980</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="icon icon-phone1"></i> </span> <span class="elementor-icon-list-text">+90 212 212 5736</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="icon icon-whatsapp-2"></i> </span> <span class="elementor-icon-list-text">+90 542 345 1980</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="icon icon-email"></i> </span> <span class="elementor-icon-list-text">uzman@seolog.com.tr</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="icon icon-map-marker1"></i> </span> <span class="elementor-icon-list-text">İstanbul Aydın Üniversitesi Teknoloji Geliştirme Merkezi </span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55e5390" data-id="55e5390" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4817c66 elementor-widget elementor-widget-text-editor" data-id="4817c66" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Web sitenize daha fazla organik trafik, daha fazla müşteri adayı çekebilmek, rakiplerinizin önüne geçebilmek için hemen bizimle iletişime geçin. Arama motoru optimizasyonu (SEO) hizmetine ihtiyacınız varsa, size fazlasıyla yardımcı olabiliriz.</p> </div> </div> <div class="elementor-element elementor-element-40d24cb elementor-widget elementor-widget-elementskit-button" data-id="40d24cb" data-element_type="widget" data-widget_type="elementskit-button.default"> <div class="elementor-widget-container"> <div class="ekit-wid-con"> <div class="ekit-btn-wraper"> <a href="/seo-teklifi/?utm_source=Seo_Teklifi&utm_medium=Web_Seo_Teklifi&utm_campaign=Foother_Button" target="_blank" class="elementskit-btn whitespace--normal" id="Foother_SEO_Teklifi_Al_Button_Mavi"> <i aria-hidden="true" class="fas fa-share-square"></i> Hemen Ücretsiz SEO Fiyat Teklifi Al </a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6382056 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6382056" data-element_type="section"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bc0439" data-id="3bc0439" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6116040 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6116040" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-57fef64" data-id="57fef64" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-44fbcae elementor-widget elementor-widget-image" 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SMM, Sosyal Medya, Web Tasarımı ve E-Ticaret alanlarında hizmet vermektedir.</p> </div> </div> <div class="elementor-element elementor-element-f452c92 elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="f452c92" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.17.0 - 08-11-2023 */ .elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) .elementor-grid{display:inline-grid}.elementor-widget-social-icons 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elementor-element-8194cca" data-id="8194cca" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1108e2d elementor-nav-menu__align-left elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu" data-id="1108e2d" data-element_type="widget" data-settings='{"layout":"vertical","submenu_icon":{"value":"<i class=\"\"><\/i>","library":""}}' data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-1108e2d" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22707"><a href="https://www.seolog.com.tr/seo/" class="elementor-item">SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22706"><a href="https://www.seolog.com.tr/kurumsal-seo/" class="elementor-item">Kurumsal SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22714"><a href="https://www.seolog.com.tr/uluslararasi-seo-ajansi/" class="elementor-item">Uluslararası SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22715"><a href="https://www.seolog.com.tr/e-ticaret-seo/" class="elementor-item">E-Ticaret SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22713"><a href="https://www.seolog.com.tr/starter-seo/" class="elementor-item">Starter SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22710"><a href="https://www.seolog.com.tr/seo-danismanligi/" class="elementor-item">SEO Danışmanlığı</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22711"><a href="https://www.seolog.com.tr/seo-hizmeti/" class="elementor-item">SEO 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menu-item-22714"><a href="https://www.seolog.com.tr/uluslararasi-seo-ajansi/" class="elementor-item" tabindex="-1">Uluslararası SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22715"><a href="https://www.seolog.com.tr/e-ticaret-seo/" class="elementor-item" tabindex="-1">E-Ticaret SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22713"><a href="https://www.seolog.com.tr/starter-seo/" class="elementor-item" tabindex="-1">Starter SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22710"><a href="https://www.seolog.com.tr/seo-danismanligi/" class="elementor-item" tabindex="-1">SEO Danışmanlığı</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-22711"><a href="https://www.seolog.com.tr/seo-hizmeti/" class="elementor-item" tabindex="-1">SEO Hizmeti</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page 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